Brand Strategy

Client

Stephen Wu

Expected Close

September 25, 2025

Owner

Probability

60%

Proposed Value

SGD 5,000.00

Status

Meeting Scheduled

Client Information

• Client Name: Stephen Wu
• Contact Person: Stephen Wu
• Project Name: Brand Strategy fort ABC Corporation

Project Scope

This Brand Strategy project for ABC Corporation includes comprehensive brand positioning and identity development. We will focus on crafting a unique value proposition, competitive analysis, and establishing brand guidelines that align with the client's business objectives. The strategy will include target audience profiling and messaging framework to ensure consistent brand communication across all channels.

Deliverables

The brand strategy project will deliver the following key components:

• Comprehensive Brand Audit and Market Analysis Report
• Brand Positioning Strategy Document
• Visual Identity Guidelines (logo, color palette, typography)
• Messaging Framework and Brand Voice Guidelines
• Implementation Roadmap with Actionable Recommendations

Timeline

Investment

Terms & Conditions

1. All deliverables specified in this proposal remain the intellectual property of our agency until full payment is received. Upon final payment, specific usage rights will be transferred to the client as outlined in the separate licensing agreement.
2. This proposal is valid for 30 days from the date of submission. A 50% deposit is required to commence work, with the remaining balance due upon project completion.
3. Any scope changes requested after project commencement may affect the timeline and cost, and will require written approval from both parties.